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Maintaining your personal brand in a recession

Maintaining your personal brand in a recession

Posted on 13th April 2020

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The current economic situation is not pretty and the worst is yet to come. But business will continue, even if it’s on a reduced scale. The hope is that we have only three or four months of this, with government doing what it can to shore up firms and their employees in the meantime.  And while this is going to be a recession like no other any of us have lived through, there are, I think, a number of things that IT professionals and companies can do to ensure that when the clouds clear they are well positioned to lead the charge.

  1. Make sure you’re seen to be seen. This especially applies if you have been made redundant or are struggling as a self-employed contractor between jobs.
  2. Use the extra time we all have now we’re working at home (come on, you don’t have to chat around the water cooler now!) to update all your social profiles, especially LinkedIn, but don’t neglect the others.  Think about changing your photo, especially if it’s one taken on the beach in Ibiza.
  3. If you can write, compose some short blogs or posts on LinkedIn on your experience in the industry in general and how you are using it to keep going despite it all.  If you haven’t a lot of experience, explain how your transferrable skills are helping you adapt and cope.
  4. If you are not confident about writing, make sure you comment on LinkedIn. 
  5. Seek new, useful contacts on LinkedIn. When the market comes back, as it will, this is where recruiters will find you.
  6. We live in strange times and, if you think about it, this might even be a good time to get in touch with a few recruiters.  Make it clear that you are not looking just now (unless you genuinely are) but that you simply want to keep in touch.  After you’ve had a few conversations, you’ll be able to suss out the ones you want to work with in the future.
  7. When the market comes back and the government reins back on the support it is giving, who knows what’s going to happen. Given the importance of tech to the economy, we expect everything to take off again rapidly, so make sure you’re well positioned for that to happen!

Matt Druce, Be-IT

Posted in Opinion, Recruitment News

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